Maria’s Campaign Goes NowhereA Winnetka woman we’ll call Maria scheduled a meeting with a career coach, but cancelled at the last minute. A colleague told her about a nonprofit that offered several months of career services for around $100. Her brother advised her not to hire a professional coach because “you can figure it out yourself.” The nonprofit had a number of volunteer coaches to choose from, so she picked one and set up a meeting. This coach suggested some minor tweaks to her resume and told her about the organization’s workshop offerings: LinkedIn profiles, resumes, job interviewing, and more. It sounded great. Soon Maria started networking, but something was wrong. Repeatedly, networking contacts gave her no referrals. “What do you think I’m doing wrong?” she asked her coach. Her
Ron and the church-based career ministry
I met “Ron” from Glenview at a networking meeting for executives. He advised everyone
who could afford it to hire a coach. He raved about his coach and said it was worth every
dime he’d paid.
I asked about his experience, and he said he’d gone to a career ministry at a church that
was near his home. It was free! He could meet with a coach for an hour every week. So he
signed up and made an appointment.
He struck gold on his first appointment. The man he met with (Coach #1) was astute and
the two of them clicked. Of course, they didn’t get a whole lot done in that first hour, but
Ron knew this was the coach for him. But his jaw dropped when the coach told him that he
couldn’t meet again for four weeks. He explained that he’s a popular coach and only
volunteers a few hours a week. That didn’t sit well with Ron, but who was he to complain?
He wasn’t paying anything.
Ron Gets Passed Around—and His Job Search Stalls
In the meantime, Ron made an appointment and met with coach #2. That meeting was
disappointing. They got almost nothing done other than repeating what he’d told the coach
the previous week. He wasn’t impressed with this coach’s rather formulaic advice, and so
sought out a third coach.
Most of the meeting with Coach #3 covered the same ground as his first and second
meetings. Ron thought this coach was all right so he scheduled a second meeting with her.
Unfortunately, he was 35 minutes late for his meeting due to an accident that caused a
major traffic jam on the freeway. He only had 25 minutes with Coach #3. That was
disappointing, but Ron knew the following week he’d get to meet with Coach #1 again.
Second meeting with Coach #1
That meeting didn’t disappoint. It was extremely helpful. But at the end of the meeting,
Coach #1 informed him that he was going on vacation, he had tough projects coming up at
his paid job, and yada yada yada. The end result: he couldn’t meet again for six weeks!
Bad enough! But then, when Ron checked with the scheduler, he found there were no
coaches available to meet with him the following week.
Ron Did Some Figuring
Ron sat down to think things over. Yes, he had indeed saved a bunch of money by getting
free coaching. But his time was valuable. He’d been earning $150K plus bonus before his
layoff. So each week he wasn’t working cost him over $3,000.
It was a no-brainer, Ron said. He said thank you very much to the good folks at the church
and hired a career coach.
Why Ron Advises people to Hire a Coach
Ron explained to the others at the group why he thought hiring a coach was a great
Access. His personal coach made himself available to meet regularly, and didn’t limit him to
an hour a week. They could really dig in and get things done. His campaign quickly started
Customized advice. He wasn’t getting formulaic advice, but advice that was
relevant to him and his situation.
Continuity. No more getting passed from coach to coach. Now, he met with the same
coach who knew him and what he was doing.
Expertise. While he appreciated the volunteers at the church and knows they meant well,
he was glad to work with a professional who knew his craft and could help when things got
Poorly-run job campaigns can be brutal on your self-esteem and your credibility as a
professional. It can cost you a lot of frustration—and cost you a lot of dollars.
Want to get your job campaign moving?
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